SCENE & UNSEEN

 

Exploring South Etobicoke’s hidden stories through Postcards

Without social Media, how would you visually collect your memories and share them with others? 

These two examples of “Lake Shore Road and Long Branch Car, Toronto, Canada” were never posted, but were collectors items.

 

The picturesque image of Toronto’s iconic streetcar on the Lake Shore Road caught the attention of their collectors, who added their own notes on the reverse side.

Postcard of the TTC Long Branch streetcar parked on Lake Shore Road
Postcard of the TTC Long Branch streetcar parked on Lake Shore Road

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Postcard back
Postcard back

Transcription: “Thanks for the photo”

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Postcard of the TTC Long Branch streetcar parked on Lake Shore Road
Postcard of the TTC Long Branch streetcar parked on Lake Shore Road

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1/2
Postcard of the TTC Long Branch streetcar parked on Lake Shore Road
Postcard of the TTC Long Branch streetcar parked on Lake Shore Road

press to zoom
Postcard back
Postcard back

Transcription: "This ride is better than going to Maidstone it is 18 miles there and back for 15 cents or 7 [½ d] return"

press to zoom
Postcard of the TTC Long Branch streetcar parked on Lake Shore Road
Postcard of the TTC Long Branch streetcar parked on Lake Shore Road

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1/2

In contrast to the posted cards, collected postcards were sought after for their imagery, connecting the owner to a place they lived, visited, or admired. Postcards can help capture a moment or experience in time, and whether they are collected for personal connections or historical interest, these seemingly simple cards also communicate as visual markers of someone’s life.

CREDITS

Curated by:
Nadine Finlay
Sarah LeFresne


Virtual Exhibition Curated by:
Nadia Tagoe

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